This unit has a broad coverage which gives learners opportunities to apply the key principles of marketing. This unit provides leads to the learning of analyzing the needs of organizations in marketing orientation , and the relevant marketing process, carrying out of environmental analysis at both macro and micro levels. The unit looks at the key elements of both the original and the marketing mixes relating to extended needs of customers, and for targeting groups. This includes considering the need differences when marketing services as opposed to products.
The aim of this unit is to develop learners5 understanding of strategic and change management models, as well as the ability to review strategic plans, to propose strategic options, to create implementation plans and to lead organisational changes.
This unit provides an in-depth understanding of the key principles and practice of leadership
This will enhance the individuals’ knowledge, skills and attributes to effectively engage in the role and responsibilities required of an effective team player and leader of a team; being proactive in innovation and improvement to inform strategy and business planning within the organization.
The aim of this unit is to enable learners to apply financial principles relevant to management in an organisational context, including analytical techniques and theories/models of management accounting, evaluation of budgetary processes, recommending funding sources and appraising investment options.
The aim of this unit is to develop learners’ ability to prepare for various types of academically based management research through the development and design of a research proposal. Learners will develop a critical understanding of the philosophical, practical and ethical concepts of research within the context of the business environment.
The aim of this unit is to develop learners’ understanding of how the effective strategic management of human resources supports the achievement of organisational objectives in different contexts. Learners will evaluate the contribution of strategic human resource management, and the application of leadership and management theory for organisational benefit.