Based on the basic theory and methodology of financial accounting, the module provides detailed explanation about the accounting issue in enterprises’ daily activities, which includes accounting confirmation, calculation and report, all of whom are caused by the fluctuation of the six accounting elements: assets, liability, equity, income, cost and profit. This module intends to help students learn about the basic accounting theory and accounting method so that they can account for actual business transactions in companies and provide the accounting report accordingly to work.
This module has been developed to promote an understanding of key concepts of business communication as it applies to today’s organizations. Student will be exposed to the different frameworks of studying and understanding foundation of business communication and apply three step writing process for crafting brief message for reporting and oral presentation.
This course explains the basic theory, knowledge and skills and techniques of marketing, and combines with case study to promote student’s ability of problem analyzing and solving. After learning this course, students should grasp the knowledge including basic concepts of marketing, marketing management, analysis of marketing environment, market research and prediction, customer behaviour, competitors and competition strategies, marketing in a target market, product and analyzing and marketing strategies, price decision and price strategic choice, marketing channels as well as it’s selection and management, the promotion of product and the selection of promotion strategies, corporation identity design and treatment with the crises when company encountered, etc.